ヘルスケア業界における患者ジャーニーマーケティング（UX：Patient Journey ）についてお話できます

■Director of Strategic Planning
July 2010-current
Infront Pharmaceutical Marketing Company Tokyo, Japan

■Strategic Account Manager
May 2014-current
Insight-i Pharmaceutical Marketing Company Tokyo, Japan

■Senior Account Executive
June 2002–2010
Publicis Lifebrands Medicus Japan, Tokyo, Japan

responsible for:

■患者中心戦略のプロ
Patient Journeyに基づく個別疾患タイプに応じたヘルスケア行動変容モデル策定と戦略立案

■メディカル＆ヘルスケアマーケティングのプロ
患者インサイト•メディカルエビデンス•最新デジタルマーケティングを駆使した刺さるアイディア実行

■プレゼンのプロ
競合エージェンシーコンペの勝率を高める独自のDouble Wing Methodと高度な企画書作成＆デリバリー能力。再現性の高さ。

 Key strategic lead for cliants via consultative business and workshop facilitation.
 Planning of marketing/communications strategies for ethical drugs, and production of associated communications tools,which won many competitive pitches involving an array of agencies, including those associated with new drugs being launched, and led to the successful launch or line extension of flagship products such as Differin (acne therapeutic),
Nexavar (molecularly targeted agent), and Allegra (antihistamine) (all this led to development of expertise in handling products in such therapeutic areas as diabetes,
allergy, skin diseases, and oncology).
 Development and proposal of marketing/communications strategies for industry clients
 Profit-and-loss management and supervision of campaigns being implemented and advertisements being placed
 Overall direction/production of marketing collaterals (advertisements, promotional materials, patient brochures, publicity materials, web-based and video commercials,proceedings of product-related seminars and lectures in Japan and overseas, educational materials for drug detailers)
 Negotiations with external collaborators and alliances (Dentsu, Beacon Communications,
Publicis, Kyodo PR, MCI, Intage, editorial/production companies, digital media/video production companies)
 Development and implementation of therapeutic area-specific branding and communications strategies