メーカー、小売におけるブランディング、マーケティング、販促についてお話できます

Having strong leadership & influencing skills and always thinking brand side and business side.

1. Brand Marketing Leader of 2014 FIFA World Cup Brazil
led strategic / promotion / PR / Event / communication planning and execution of brand marketing activity and Initiated 100s of activities such as TVC, event, sales promotion and social media content delivery along with 30 other members from different department. As a result, the sales of Japan national team's uniform went 7 times more compared to the previous tournament. Contributed on adidas to become the most talked about brand during the tournament.

2. Marketing thoughts stick to Profits and Sales:
- Started the career as Sales at adidas Japan. the most well-known sport brand in the world. Taking charge of Account sales of one of Large sports chain in Japan and contributing to increase sales from ¥ 900 million for 3 years.
- Moved to Trade marketing, taking charge of various account promotion such as Large Sport Chain, Sports Specific accounts, B2B. In 2010, led FIFA World Cup 2010 instore promotion at adidas Japan.
-Moved to Brand Marketing, Taking charge of various marketing communication such as adidas one brand campaign, micoach, miadidas, football, rugby. in all categories, won great sales and market penetration.

3. Specialties
Challenging the status quo. Create a break through for brand / product / issue through communication planning and execution / Strategic Planning / Digital planning / PR / Media Planning / Agency Relations, etc.

■その他
どちらでご経験されましたか？: アディダスジャパン株式会社
株式会社ユニクロ
いつごろ、何年くらいご経験されましたか？: アディダスジャパン株式会社:10年
株式会社ユニクロ:2年
その時どのような立場や役割でしたか？: アディダスジャパン株式会社:2014年FIFAワールドカッププロジェクトマーケティングリーダー
株式会社ユニクロ:グローバルマーケティングスポーツプロジェクトチームリーダー
得意な分野・領域はなんですか？: ブランディング、マーケティング、販促