日本市場向け商品開発について話せます

■背景
Pure Fishing
Under the sharply declining fishing gear market, establish not only a constant rapid growing but also the most profitable business in Japan by building a successful product and brand portfolio that meets market needs of Japan.

Starting from product management, my responsibility expanded to support the sales through via effective marketing strategies and execution plans as marketing director.

Coleman Japan
Responsible for running a 9 person Product Development Group within the marketing division, supervising the whole product range of Coleman camping gear.
Controlled the process of local product development as well as the marketing

Led the marketing of $85 million revenue , including budgeting, pricing, profit control, advertisement, packaging, and promotion.

■話せること
世界シェアNO1の米国系メーカー日本法人に１８年在籍し、実際に日本法人の売り上げを３～４倍まで伸ばしたレアな実績をベースに外資系企業が特殊な日本市場において売上を伸ばすための秘訣を話せます。