business planning, marketing, sales and communications

  • 白物家電
  • マーケティング

経験内容

2016-2019. Business Planning Department, Sales and Marketing Department, Robotics, seven dreamers laboratories, inc. Tokyo, Japan
As general managers, Business Planning Department and Sales & Marketing Department for fully automatic laundry robot “Laundroid”, planned management, business and sales plans, business process, marketing and communication plans.
Managed Sales Division in Japan and the branches in US and China to build business process and commercial distribution and physical distribution plans.
Planed O2O marketing strategies to get leads and to deals of wealthy class.
Negotiated dealers and distributers globally.
Planed logistics and after-sales service.
Gave presentations for Laundroid at exhibitions and storefront events.
2012-2016. Communications Group, Consumer Marketing Division, Appliances Company, Panasonic Corporation. Shiga, Japan.
As general manager and executive creator in Communications Group, planned global consumer marketing and communications strategy.
Managed the Global Communications Committee with representatives of Europe, North America, Central America, Brazil, India, China, East Asia, Middle East and Russia.
Created communication guidelines to unify look and feel of advertisements, Web content, catalogues and POP displays.
2015-Created Consumer Electronics Vision of Panasonic Corporation and made the script for president speech of Appliances company at IFA2015 press conference. (IFA is the world’s leading trade show for consumer electronics and home appliances)
Created IFA exhibition concept for appliances. Managed cooking show and beauty demo at IFA. Produced tens of scripts for press conference at European and Asian conventions.
As a resident businessman in Germany, worked with the members of Panasonic Marketing Europe GmbH and created European consumer electronics concepts over discussing them and organized their opinions. Created new concepts and made 2016 business plans.
2008-2011. Home Appliances and Wellness Products Mar

地域

Managed with representatives of Europe, North America, Central America, Brazil, India, China, East Asia, Middle East and Russia.

役割

As general manager and executive creator in Communications Group, planned global consumer marketing and communications strategy.

規模

Managed globally

期間
2014年 〜 2019年頃
関連する職歴
  • Panasonic exective creator
  • seven dreamers laboratories general manager

氏名・職歴の開示について

氏名:(開示前)

seven dreamers laboratories / general manager

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自己紹介

KEY SKILLS

Broad-based experience in business planning, marketing, sales and communications management:
Business planning skills: Planning management, business and sales plans,
Marketing strategies skills: Planning business process, commercial distribution and physical distribution plans.
Product development skills: Customer-oriented planning of new products.
Communications strategy skills: Planning PR, Web, mass media advertising, promotions and POP displays.
Creative direction skills: Planning and management of television and radio commercials, newspaper and magazine advertisements and web content.
Software skills: Adobe Illustrator, Photoshop, PowerPoint, Keynote, Excel, Numbers, Word, Pages, iMovie
Strong network of global NGOs: Coordinating global educational and environmental activities with FEE, Eco School, LEAF, ENO, Green Santa Foundation and other NGOs.
Broad human networks with media companies, agencies and productions as chairman of Tokyo Production group of Advertising Council Japan

EMPLOYMENT

2016-2019. Business Planning Department, Sales and Marketing Department, Robotics, seven dreamers laboratories, inc. Tokyo, Japan
As general managers, Business Planning Department and Sales & Marketing Department for fully automatic laundry robot “Laundroid”, planned management, business and sales plans, business process, marketing and communication plans.
Managed Sales Division in Japan and the branches in US and China to build business process and commercial distribution and physical distribution plans.
Planed O2O marketing strategies to get leads and to deals of wealthy class.
Negotiated dealers and distributers globally.
Planed logistics and after-sales service.
Gave presentations for Laundroid at exhibitions and storefront events.

2012-2016. Communications Group, Consumer Marketing Division, Appliances Company, Panasonic Corporation. Shiga, Japan.
As general manager and executive creator in Communications Group, planned global consumer marketing and communications strategy.
Managed the Global Communications Committee with representatives of Europe, North America, Central America, Brazil, India, China, East Asia, Middle East and Russia.
Created communication guidelines to unify look and feel of advertisements, Web content, catalogues and POP displays.
2015-Created Consumer Electronics Vision of Panasonic Corporation and made the script for president speech of Appliances company at IFA2015 press conference. (IFA is the world’s leading trade show for consumer electronics and home appliances)
Created IFA exhibition concept for appliances. Managed cooking show and beauty demo at IFA. Produced tens of scripts for press conference at European and Asian conventions.
As a resident businessman in Germany, worked with the members of Panasonic Marketing Europe GmbH and created European consumer electronics concepts over discussing them and organized their opinions. Created new concepts and made 2016 business plans.

2008-2011. Home Appliances and Wellness Products Marketing Division,
Panasonic Corporation. Tokyo, Japan.
As team leader of Creative Team in Communications Group, planned domestic consumer marketing and communications strategy. Created advertisements for TV, radio, newspapers and magazines and developed Web content.
Supervised press conference regarding the merger of National and Panasonic, created Panasonic appliances ads and directed events.
Developed ECONAVI brand of eco-friendly products, organized committee to promote ECONAVI product lineup and produced ECONAVI ad campaigns.
Produced “One product, one tree campaign” as CRM (cause-related marketing), and planned initiative to plant 500 million trees by end of 2015.
Initiated contact with and interacted with global NGOs.
Launched project to benefit children affected by earthquake and tsunami of March 11, 2011, resulting in 13,000 messages of support and 300 cherry saplings sent to damaged kindergartens.

Key Achievements at Panasonic
Earned rank of No. 1 eco-friendly brand among all industries according to consumer survey.
Awarded Grand Prix at Fujisankei Communications Group advertising festival.
Awarded Grand Prix by All Japan Radio & Television Commercial Confederation (ACC).

1989-2007. Matsushita Electric Industrial Co., Ltd. Osaka, Japan.
Launched complete white appliances campaign to strengthen National brand.
Launched company’s first mobile phone marketing campaign, resulting in increased market share.
Planned and produced ad campaigns for security products, professional audio products and large display systems to increase brand awareness.
Planned and managed TV and radio commercials and newspaper and magazine ads for white appliances and B2B businesses.
Collaborated with Chick Corea, Dave Grusin, Yoshiko Kishino and other jazz artists to evaluate sound quality of and endorse audio speakers.

Key Achievements at Matsushita
Earned rank of No. 1 eco-friendly brand in electrical industry.
Awarded Grand Prix at Fujisankei Communications Group advertising festival
Awarded Grand Award at AME Awards (World’s Best Advertising & Marketing Effectiveness) at New York Festival.

1983-1988. Matsushita Communication Industrial Co., Ltd. Yokohama, Japan.
Developed OEM ultrasound equipment for Siemens and Philips used in OBGYN and abdominal and cardiac surgery diagnoses.
Interacted with Siemens engineers to understand clinical circumstances and discuss technical issues. Managed development of circuit designs for new equipment.

職歴

  • seven dreamers laboratories /general manager

    2016/8 2019/5

  • Panasonic /exective creator

    2014/10 2016/7