Leadership - Head of Brand, Marketing and Customer Experience

  • マーケティング
  • マーケティング

経験内容

Since early in his career, Neel has had an array of varied experiences across creative, strategic and entrepreneurial endeavours. His path brought him to join the leadership team at BBTV (BroadbandTV) in 2012, as Head of Brand and Marketing where he has built and led several functions including brand strategy, marketing, creative, customer service, and events. He has led the positioning, creation and launch of the majority of BBTV’s brands, some of which include strategic partnerships with the likes of the NBA, HuffPost and BMG.
Neel has been with BBTV through hyper-growth where the business has achieved a global presence, rising as the 2nd largest video property in the world only behind Google. With over 38 Billion views per month, a network of talented creators, partnerships with mass media companies like Viacom, Univision and Sony Pictures, and vertical-leading brands engaging audiences globally, BBTV has truly emerged as a world-leading powerhouse in the digital video space.
Neel is currently Head of Brand Strategy and Customer Experience at BBTV, with a focus on positioning and developing BBTV’s corporate, employer & media brands; as well as evolving the customer life-cycle with a goal to continuously deliver an industry leading value-proposition to our partners.