Senior Manager Product Planning

  • 製造業
  • 新規事業/R&D
  • 経験内容

    • Reporting to the Director-Sales and Marketing, manage and direct all the Pan Arab marketing activities, volume planning and model brand communications for the Nissan line-up across the NGF Markets with specific responsibility for the SUV/Cross Over and LCV segments.
    • Sustain and obtain more model appeal, brand equity, competitive advantage, consumer loyalty and market share for the entire range.
    • Develop effective & efficient marketing strategies /activities for all models across the region. Responsible for project execution, monitoring of the results and to take corrective actions when required.
    • Act as a vital marketing intelligence by providing and analyzing information on the segment market, competitor activities and target customers thus creating awareness among all concerned departments
    • Optimizing product offering for the current model lineup for model year change by studying product & price positioning (price/spec) vs competitors and future events with proper ViVA (Visual Prices & Value Adjusted Prices considering spec., retail/transaction prices & profit).
    • Studying Mid-Term [V] plan by recommending vehicle introduction opportunities: Identity gaps within a segment by looking at the model and/or line up efficiencies.
    • Gather and analyzing NSC market & product feedback and recommend model year change as well as a new model introduction (including Life Cycle Plan and Minor Change)
    • To evaluate the components of a generic NSC/Dealer Development Strategy for implementation and roll out in the NSC/Dealer Networks in conjunction with NML Dealer Development Strategies.
    • Analyzing the feasibility of new model introduction: define grade walk, specification list, competitors' analysis.

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