Head of Marketing

  • 自動車
  • マーケティング

経験内容

• Devising the Marketing, Corporate Communications and PR activities for Nissan, Infiniti and Renault.
• Planning and Budgeting the Annual Advertising and Marketing Expenses of approx. USD 1 million per annum.
• Planning and implementing the pre-launch, launch and post launch activities of all models in NISSAN and Infiniti including the current TIIDA and Pathfinder.
• Media planning and buying for various tactical Campaigns (including sales and after sales activities) and new model launches directly with the publications.
• Planning and formalizing the implementation of road shows and events for both sales and after sales activities across Oman in all seasons.
• Coordinating with the advertising agency and other related vendors to ensure consistency and good quality delivery from creative design to final print in both above the line and below the line activities including events.
• Played a pivotal role in the formation of a CRM department for both sales and after sales by maintaining the current customer database.
• Instrumental in planning the opening of the world’s largest NISSAN showroom in the Sultanate of Oman by the President and CEO of NISSAN and Renault, Mr. Carlos Ghosn.
• Liaising with the principal companies (NISSAN, RENAULT & ESSO) for all the marketing and advertising related activities including budgets.

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