Commercial Leader

  • 日用品卸(生活用品)
  • 経営者


Led the expansion of our (Procter & Gamble) business into white space, emerging markets across Asia - especially South East Asia. Created market entry strategies for countries such as Myanmar, Cambodia, Vietnam, Bangladesh, Sri Lanka etc. With my in-depth understanding of end to end processes - starting with market potential assessment to getting the business off-ground - I have set-up businesses such as Braun appliances in India/SEA and full P&G portfolio across 38 markets in APAC. Critical skills include market landscape analysis, portfolio identification, distributor identification, negotiating commercial terms, training their teams and creating Joint Business Plans and leading in-store education and excellence resulting in consistent delivery of top and bottom line goals. Among channels that I specialise in are e-commerce, Department Stores, Modern trade such as Super Markets & Hyper Markets, Wholesale, pharmacies & Electronic Stores and Traditional Stores.





Experienced Regional Business Leader with an established track record of setting up new & profitable businesses and growing existing ones consistently. Skilled in Business Strategy, Customer Insight, Multi-Country Distributor Management, Trade Marketing and Go To Market Design in Fast-Moving Consumer Goods (FMCG) & Consumer Electronics. Strong sales professional with mastery across a spectrum of associated skills.