シーズニング、調味料の開発、企画、シェアナンバーワンの秘訣について話せます
■業務内容
・新規事業探索、英文論文検索
・新規製品の企画・提案
・営業同行及び勉強会の実施
・広告作成
■セールスポイント
・健康食品等、高収益事業の新規開拓
・市場やトレンドの分析スキル (SWOT、ABC、3C分析等)
・ソフトウェアスキル(パワポ、エクセル)
・スパイスを使用した処方開発、レシピ開発
・営業部に対する教育の実施 (商談の仕方・売り込みのポイント)
・調理ノウハウ。1から処方の組み立てが可能。
・ユーザーや社内に対するスパイス勉強会の実施
・官能能力 (定期的な味覚・嗅覚試験の実施)
・CVSの顧客に対応したスピーディーな対応。
■実績
①独自製法の香味由の提案方法見直しと販促強化
顧客及び売上が減少をしていた上記製品について、一般的な技術説明型の提案から、業界別提案とメニュー提案の路線に変更。各メーカーの課題とこの製品の用途について分析。営業部とチームを組み、メニューをその場で実食提案。商品の良さと使用方法を直ぐに理解して頂いた結果、昨対で売上及び顧客数10%増加
②小詰プロジェクトの立上げ
研究開発部とチームを組み、小詰シーズニングブランドを立ち上げた。従来のシーズニングの課題とされる固結対策を万全にし、シェアが比較的少なく加熱工程も多いCVS、製菓、製パン向けに展開。初年度新規ユーザー15社獲得。
■その他
地域: 東京本社
役割: 事業部長/開発、マーケティング
プロフィール 詳細を見る
職歴
職歴:開示前
このエキスパートのトピック
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Export and Sales to Japanについて話せます
¥200,000~■背景 Hello, I have been involved in product development and marketing of food, cosmetics, and daily necessities in the consumer goods industry for more than 10 years. In addition, over the years, I have been involved in a wide range of product planning, product development, sales, procurement of raw materials and materials, manufacturing, import/export, quality control, import/export, distribution, and sales, so I am well versed in product development and marketing from upstream to downstream. ■話せること I am currently responsible for supply chain management, quality assurance, and marketing. I have experience in various aspects of aroma export, import, and sales, including starting up from scratch, so I have a lot of knowledge. I can provide information on laws and trends in each area, what kind of products are suitable for each target country, what kind of products motivate customers to buy, and what kind of measures are effective for repeat business. We also have connections with multiple manufacturers and suppliers, both in Japan and overseas, and have knowledge of market size, market trends, future trends, and sales methods, including imports and exports, from a global perspective. ■その他 We can provide answers to basic regulations and procedures for exporting goods to and importing goods from Japan, points to note in logistics, and laws governing sales.
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Sales and marketing in Japanについて話せます
¥150,000~■背景 Hello, I have over 10 years of experience in product development, manufacturing, and marketing in the consumer goods industry (food, cosmetics, health foods, daily necessities, etc.). Currently, I am also involved in organizational management, new business development, and the study and introduction of new services. I have also been involved in product planning, development, procurement of raw materials, manufacturing, production control, quality assurance, logistics, and sales for many years, so I am familiar with the entire product development and manufacturing process from upstream to downstream. ■話せること I have been in charge of the Product Development, Quality Assurance, and Marketing Departments for many years, so there is much I can tell you. In particular, I specialize in product design for food products, cosmetics, daily necessities, and health foods, and have knowledge in a series of operations from market research, planning, formulation design, raw material selection and procurement, quality check, scale-up, and mass production. In addition, we have multiple suppliers and networks, both domestic and overseas, and have manufactured many products. We can tell you what processes are involved in each product and what the issues are while comparing them. ■その他 I will talk extensively about product planning, development flow, how to design product concepts, mechanisms and organizational structures, and decision-making processes.
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Product Development in Japanについて話せます
¥100,000~■背景 Hello, I have been involved in product development, manufacturing, and marketing in the consumer goods industry (food, cosmetics, health foods, daily necessities, etc.) for over 10 years. I am currently involved in organizational management, new business development, and consideration and introduction of new services. In addition, we have been involved in a wide range of areas from product planning and development, procurement of raw materials and materials, manufacturing, production management, quality assurance, logistics, and sales for many years, so we are well versed in product development and manufacturing from upstream to downstream. ■話せること I have been in charge of the product development department, quality assurance department, and marketing department for many years, so I think there is a lot I can talk about. We particularly specialize in shampoo treatments and skin care product design, and have knowledge of a series of operations from market research, planning, formulation design, raw material selection and procurement, quality checks, scale-up, and mass production. Furthermore, we have multiple suppliers and networks, both domestic and overseas, and have manufactured many products. Also, there are multiple designs. For example, the manufacturing method and manufacturer will vary depending on the dosage form, such as powder, liquid, tablet, capsule, etc., and the evaluation points will also change. ■その他 ・About your background (company, department, position, etc.) and specific experience relevant to the project. Manufacturer: Cosmetics, food and supplements