食品、健康食品の企画・製造・開発・マーケティングサポートについて話せます
■ 具体的な経験の内容
食品、健康食品業界で研究、開発、営業、マーケティング(企画・販促・コミュニケーション)を担当。商品の立ち上げ(自社製造・OEM製造含む)からお客様への売り込みまで幅広く業務を経験
・商品コンセプト立案、プロモーション
・原料/OEM先の選定、試作依頼
・海外との折衝、交渉(製造工場、イベント会社)
・販促物、季刊誌、プロモーション動画作成の為のベンダーとの折衝、交渉、ディレクション
・新商品や栄養学のセミナー、開発者としての講演、
・海外キャンペーンなどイベントの企画
■セールスポイント
・食品、化粧品、健康食品の商品の1からの立ち上げが可能
企画、マーケティング(モニター調査、市場分析)、予算管理、プロモーション、生産(製造工場、原料メーカー、資材メーカを含むOEM会社の選定)、原材・資材調達、処方設計・試作、デザインディレクション(パンフレット、販促動画、パッケージなど)
■ 実績や成果
商品の1からの処方設計、企画、製造により多数新規製品を開発
■ そのときの課題、その課題をどう乗り越えたか
業態に合わせた徹底的な市場調査とプロモーション
■ 業界構造(トレンド/主要プレイヤー/バリューチェーン等)の知見の有無
食品業界・健康食品業界全体のトレンドを把握
■ お役にたてそうと思うご相談分野
■その他
地域: 東京本社
役割: 研究開発
規模: 600人
プロフィール 詳細を見る
職歴
職歴:開示前
このエキスパートのトピック
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Export and Sales to Japanについて話せます
¥200,000~■背景 Hello, I have been involved in product development and marketing of food, cosmetics, and daily necessities in the consumer goods industry for more than 10 years. In addition, over the years, I have been involved in a wide range of product planning, product development, sales, procurement of raw materials and materials, manufacturing, import/export, quality control, import/export, distribution, and sales, so I am well versed in product development and marketing from upstream to downstream. ■話せること I am currently responsible for supply chain management, quality assurance, and marketing. I have experience in various aspects of aroma export, import, and sales, including starting up from scratch, so I have a lot of knowledge. I can provide information on laws and trends in each area, what kind of products are suitable for each target country, what kind of products motivate customers to buy, and what kind of measures are effective for repeat business. We also have connections with multiple manufacturers and suppliers, both in Japan and overseas, and have knowledge of market size, market trends, future trends, and sales methods, including imports and exports, from a global perspective. ■その他 We can provide answers to basic regulations and procedures for exporting goods to and importing goods from Japan, points to note in logistics, and laws governing sales.
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Sales and marketing in Japanについて話せます
¥150,000~■背景 Hello, I have over 10 years of experience in product development, manufacturing, and marketing in the consumer goods industry (food, cosmetics, health foods, daily necessities, etc.). Currently, I am also involved in organizational management, new business development, and the study and introduction of new services. I have also been involved in product planning, development, procurement of raw materials, manufacturing, production control, quality assurance, logistics, and sales for many years, so I am familiar with the entire product development and manufacturing process from upstream to downstream. ■話せること I have been in charge of the Product Development, Quality Assurance, and Marketing Departments for many years, so there is much I can tell you. In particular, I specialize in product design for food products, cosmetics, daily necessities, and health foods, and have knowledge in a series of operations from market research, planning, formulation design, raw material selection and procurement, quality check, scale-up, and mass production. In addition, we have multiple suppliers and networks, both domestic and overseas, and have manufactured many products. We can tell you what processes are involved in each product and what the issues are while comparing them. ■その他 I will talk extensively about product planning, development flow, how to design product concepts, mechanisms and organizational structures, and decision-making processes.
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Product Development in Japanについて話せます
¥100,000~■背景 Hello, I have been involved in product development, manufacturing, and marketing in the consumer goods industry (food, cosmetics, health foods, daily necessities, etc.) for over 10 years. I am currently involved in organizational management, new business development, and consideration and introduction of new services. In addition, we have been involved in a wide range of areas from product planning and development, procurement of raw materials and materials, manufacturing, production management, quality assurance, logistics, and sales for many years, so we are well versed in product development and manufacturing from upstream to downstream. ■話せること I have been in charge of the product development department, quality assurance department, and marketing department for many years, so I think there is a lot I can talk about. We particularly specialize in shampoo treatments and skin care product design, and have knowledge of a series of operations from market research, planning, formulation design, raw material selection and procurement, quality checks, scale-up, and mass production. Furthermore, we have multiple suppliers and networks, both domestic and overseas, and have manufactured many products. Also, there are multiple designs. For example, the manufacturing method and manufacturer will vary depending on the dosage form, such as powder, liquid, tablet, capsule, etc., and the evaluation points will also change. ■その他 ・About your background (company, department, position, etc.) and specific experience relevant to the project. Manufacturer: Cosmetics, food and supplements