International Consultant for Hospitality, Leisure and Restaurants

  • 旅行(ホテル・旅館)
  • 士業


Co-Founder & Partner of The Innova Room (, a Strategy Consultancy Boutique Firm specialized in the industries of Hospitality, Food & Beverages, Leisure, Retail and Professional Services. The Innova Room builds bridges between Design and Business. Ms. Muñoz Garcia is based in Spain (Madrid) and leads the projects in Europe.
Ms. Muñoz Garcia has an expertise of more than 20 years working in several industries such as Hospitality, Food & Beverages, Project Management, Engineering & Architecture and Consultancy firms. During her time in NH Hotels Group she lead more than 150 projects for new hotels in the European market, from feasibility studies to the opening. Also, Ms. Muñoz Garcia was responsible in that position for Product Research & Development and in this role she impulsed innovation projects in order to increase the efficiency and appeal of the hotels. Apart from her deep knowledge of the Hospitality industry, in her last role at her own consultancy firm, Ms. Muñoz Garcia has worked with clients from other industries, and has a deep knowledge of the Spanish market of: Tourism & Leisure, Food & Beverages, Franchising business models, Retail and Professional Services.
Ms. Muñoz Garcia is also a speaker in diverse proffessional forums related with Tourism, Design, Entrepreneurship and Innovation. She is also a professor at OSTELEA Tourism & Business School, and she is the President of the Tourism Club at ESADE Alumni at Madrid.
Monica Muñoz is Master Architect (M. Arch) by the University of Navarra, Master in Business Administration (MBA) by ESADE Business School and Postgrade in Cultural Management by UOC. She speaks fluently Spanish (Native), English and Italian.