Off-road product planner

  • 二輪車・バイク
  • 商品企画


Responsible for research and planning of off-road models from Honda with an emphasis on quantitative and qualitative market research.
• Assure ongoing product competitiveness and profitability by researching and forecasting customer needs, the competitive marketplace, and the economy
• Create detailed quantitative studies through internet and phone surveys (including product clinics using choice-based conjoint analyses, segmentation, etc.)
• Conduct qualitative studies via interviews and focus groups to provide depth and robustness to quantitative data and to spawn innovation
• Translate data into tangible product executions including specs, performance levels, design requirements, and price points.
• Communicate new concepts and project status to management and Japanese executives See less





I have experience in creating a successful business and brand. I understand the concepts of marketing, sales, product development and merchandising as they relate to building a successful, integrated brand.