Brand management

謝礼金額の目安 直接アドバイザーにお問い合わせください

経験内容

  • 製薬(医療用医薬品)
  • 海外営業/海外進出

AstraZeneca was at a point when their champion brand (Seroquel®) was to be re-launched into the Swedish market and with new therapeutic indications expected to be approved. As brand manager, I was tasked to create a new strategy and realign the market positioning of the brand.
In order to re-position the brand and realize the new strategy, new stakeholder support was created, local clinical trials initiated. Other key activities to realize the new strategy, was to create stakeholder support, initiate local clinical trials and reformulate the communication platform and branding. Five years after appointment, sales in Sweden had risen to 163 MSEK (annual growth of 30% p.a.).

この経験にスポットコンサル依頼をしませんか?

相談開始後、スポットコンサル実施確定まで費用はかかりません

登録して事前相談

スポットコンサル依頼時によくあるご質問

  • Q

    アドバイザーの回答の質や依頼に適した方かはどうやって判断すればいいですか?

  • A

    アドバイザーとのメッセージは無料です。気になる点は、謝礼を決済する前に直接アドバイザーにご確認ください。

  • Q

    支払いはいつ発生しますか?

  • A

    スポットコンサルを依頼することが決まった時点で、決済が必要になります。謝礼の決済をもって、スポットコンサルは正式に確認予約されます。

その他スポットコンサル時のFAQ

氏名:非公開

職歴:非公開


With a solid track record with in Marketing & Sales, both as a Sales Representative, Brand Manager and as Business Development Manager, I have now built a platform Marketing and Sales as well as with in Corporate Strategy. This has been achieved both in my previous role as a Management Consultant and Business Development Manager, Global Product Marketing Manager and in my current role as Marketing Director. As I strive to further my knowledge in my every day work, I prepare myself for future challenges. Specialties: Corporate Strategy, Business Development, Project Management, International Relations, Brand Management and Sales Effectiveness

このアドバイザーの他の経験

プロフィール詳細を見る