Chief Marketing Officer

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経験内容

  • マーケティング
  • 経営者

At Momoe.in, created a digital brand that appeals to tech-savvy smartphone users.
At ShopClues.com, increased the seller base on the e-commerce platform from 200,000 sellers to 600,000 sellers using marketing methods. Responsible for acquiring, engaging and retaining sellers on the platform and creating value added services that drove the organization to profitability.

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Entrepreneur with IIT-IIM background, 14+ years global experience and proven track record of creating successful businesses and delivering business impact, leading and working with teams across functions and geographies. Co-founded Momoe, a mobile payments platform, acquired by ShopClues.com - an e-commerce marketplace and startup unicorn. Currently part of ShopClues.com leadership team, heading Seller Marketing and Seller Value Added Services P&L. Key Skills: • Startup experience: New business setup, operations, finance, team building, B2B and B2C marketing, business development, offshoring captive setup, recruitment and training • Strategy: New business strategy, growth strategy, emerging markets focus, go-to-market strategy, M&A due diligence, post-merger integration • Strategic marketing: Market opportunity sizing, customer need identification, value proposition and business case definition, launch marketing • Marketing: B2C marketing (consumer acquisition, engagement, retention, upsell), B2B marketing (merchant acquisition, engagement, retention, upsell), inbound marketing (rich content - blogs, webinars, training), brand building (ATL, BTL campaigns) • Operations: New product development, project planning, PMO, business review dashboards, technology transfer

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