Chief Marketing Manager

  • 自動車
  • 生産管理

経験内容

Chief Marketing Manager – Small Cars
• Created and executed marketing plans by optimizing production cadence, product mix, pricing & incentive strategy, and advertising plan. Achieved #1 segment market share, overtaking Honda.
• Guided Nissan’s small car product strategy, working collaboratively with product planning, finance, engineering, and market research to competitively position the current and future generation vehicles.

氏名・職歴の開示について

氏名:(開示前)

職歴:(開示前)


自己紹介

Entrepreneurial self-starter with over 8 years of combined experience in the automotive and software technology industries. Successful performance areas include sales/marketing, strategic planning, project management and global key account management. Outstanding communication, negotiation, teamwork and business development skills. Fluent in Chinese.

Experienced in:
Marketing Strategy; Business Development; Go-To-Market Strategy; Social Media; Market Research; Workforce Management; Incentive and Pricing Strategy; Metrics Analysis; Sales Enablement; Operational Optimization; Financial Services; Business Planning; Vendor Negotiation; Stakeholder Management.

職歴

開示前(決済前には開示されます)