Marketing manager

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経験内容

  • 食品卸(総合)
  • マーケティング

More than 10 years’ experience with different scope of work (both geographical and business) has allowed me to cover several corporate functions, acquiring the knowledge of the company system and a deep know how of marketing strategies in FMCG markets. The different marketing roles, the strategic as well as the operative tasks, helped me developing flexibility and openness to the business approach and needs. After years spent, traveling in all emerging markets, from Asia to India, in direct contact with the local people, enriched my knowledge from a personal as well as business point of view. Based in Shanghai since August 2015, I am responsible for one of the most fast growing chocolate brand: Kinder Joy, the second brand in China chocolate market. Specialties: trade analysis, coordination of advertising event, emerging markets, China marketing strategies and food industry, below the line promotion, e-commence business, WeChat platform, above the line campaign (digital and TV/OTV).

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氏名:(開示前)

職歴:(開示前)


Different scope of work experiences (GEO & role) have allowed me to experience several corporate functions, acquiring the knowledge of the company system. The different marketing role strategic as well as operative, added me flexibility and openness to the business approach and needs. After years spent traveling in all emerging markets, from Asia to India,being directly in contact with the local people enriching my knowledge from a personal as well as business point of view, I'm now since may 2015 in china, based in Shanghai responsible for one of the most fast growing chocolate brand: Kinder Joy the second brand in chocolate market. Specialties: trade analyst, coordination advertising event, emerging market, china, below the line promotion, e-commence business, WeChat platform, above the line campaign (digital and tv/otv)