Communications and Marketing

  • 物流(港湾運送)
  • マーケティング


Responsible for strategic communication and development of Martin-Brower new brand positioning in Brazil, through the expansion from a one-client business model (McDonald’s) to servicing several competitors in the segment and winning important accounts such as Bob’s and Subway.





+ 20 years experience in the Corporate Communications/ Marketing, Branding, Corporate Affairs and Sustainability areas with unique expertise in different sectors: industry, business, services, events, communications agency and Third Sector organizations.

MBA in Sustainability Management (2017) from FGV; B.A. in Communications - Advertising from USP – ECA, course Business Communications from University British Columbia, several management development courses in Brazil and abroad.

Recognized record in all aspects of Integrated Communications, contributing to increase the reputation and institutional positioning of organizations. Results-driven, structuring strategic communication to business growth (B2B/ B2C), deliver tangible value, stakeholders engagement and build partnerships.

Solid career developed in multinationals companies. Experience in promoting transversal projects with cross-business units interaction to deliver collaborative results with the teams. Strong analytical capacity and strategic market vision.

Leader in departmental restructuring, Change Management, Project and Process Management (KPIs) based on Balanced Scorecard and PDCA Cycle. Strategic Planning, Budget management and Results measurement.

International exposure: two and a half years in London expanding a global vision. Business and study trips to Europe, Asia, North and South America.

A proactive executive leader with easy relationship. Cross-cultural communication, problems solving, identification of trends, dynamism, creativity, flexibility, resilience, organization and team management.

Fluent English, native Portuguese and working level Spanish.

Areas of expertise: Corporate Communications, Branding, Events, Internal Communications, Strategic Planning, Marketing, CRM, Digital Marketing, Social Media, Crisis management, Press Office, PR, Corporate and Public Affairs, Stakeholder engagement, Sustainability, Community Relations, CSR, Quality, Design Thinking.