Greater China Marketing Head - Coach

  • アパレル(ラグジュアリー)
  • マーケティング


Managed the entire marketing activities for Coach in China, Hong Kong and Taiwan. In chrage of media buy, PR, celebrities and digital/social media. Know all the details about budget planning, marketing planning, product strategy and brand strategy. Very familar with the entire luxury goods segment in terms of sales trend, competitors and overall market trend.