Chief Marketing Officer - infoAnalytica, Inc.

  • 市場調査
  • マーケティング

経験内容

Key Result Areas:
• Primary owner for all offline Marketing, Communications, Brand build, Digital Marketing and Social Media outreach
• Designed strategies for Marketing, Brand, PR and Communications, serving organizational objectives
• Repositioned brand through multi-channel messaging, to build value perception and revenue
• Authored and managed MarComms such as web content, brochures, social media, data-sheets, news, case studies, webinar scripts, whitepapers, applicable proposals and research reports
• Marketing Plan Development (quarterly and annual). Budget planning, consensus and reporting.
• Developed solutions for customers such as Yahoo, OpenQ, UCLA, Switchfly, Guardian Analytics, Amazon, eBay, PayPal, RoamRight, Intacct software, Tokyo Institute of Technology, among others
• Developed solutions to target Google and YouTube advertisers to shift them to Yahoo, a key account
• Created customer solutions for Internet Research, Social Media and Internet Advertising
Significant Accomplishments:
• Led web design, content, conversion optimization and website management. Reduced bounce rate by 60%
• Managed SEO and Internet Marketing for high traffic keywords through on-page and off-page optimization and advertising, for high SERPs, inquiries and customer wins. Consistently monitored web performance.
• Set up and managed SEM/PPC campaigns in LinkedIn, AdWords and Yahoo-Bing with a high CTR and low CPC for Search and Display Ads
• Generated 100+ sales ready inquiries annually for research and demand generation data projects
• Won deals for Technology Market Research and Competitive Intelligence/Analyses, Life Sciences Research, Social Media Monitoring/Listening, and Demand Generation
• Implemented direct marketing and LinkedIn outreach; managed lead generation and nurturing phases with appropriate content distribution, which led to 20+ customer wins from the US

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自己紹介

Specialties: Internet Marketing, Integrated Marketing Communications, SEO, SEM, Digital and Content Marketing, Internet Strategies, Social Media Solutions

18 years of progressive experience in B2B marketing, digital and internet marketing, brand buildout, integrated communications and business development. Industries served include embedded and wireless technologies, software, and research. Hands-on experience with Internet Marketing and Marketing Communications, Digital Marketing, Content Marketing, SEO, Search Marketing, customer solutions development and consulting. Understanding of semiconductor technologies, wireless & embedded applications, enterprise software, and electronic board design. Post-graduate in Marketing from Sheridan College, Ontario, Canada.

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