Director, Marketing - Zymr, Inc.

  • システム・ソフトウェア開発(インフラ系)
  • マーケティング


• Generated more than 20 million US$ through digital marketing and communications since 2007
• Managed prestigious clients including Yahoo, eBay, PayPal, CareerBuilder, Freescale Semiconductor (now NXP), Toshiba, Sony, Eclipse, Accusoft/Zenexis, OpenQ, Guardian Analytics and more in the US and Canada; proven Internet Marketer with deep and hands-on analysis and execution abilities in keyword research, SEO, Digital Advertising and SEM/PPC
• Exceeded assigned marketing quotas and targets for wireless & embedded solutions, enterprise software, electronic board design and research verticals
• Garnered 700% uptick in Sales Qualified Leads (inquiries), and 50+ B2B customer wins since 2010
• Proven record of consistently generating 100+ Sales Qualified Leads in B2B segments annually
Key Result Areas:
• Spearheading all activities within Marcomms, Web Design, Development and Website Management, Digital and Internet Marketing, Demand Generation, Search Advertising, Content Marketing and Marketing Content Development
• Managing blog focus, topic selection, article development, edits, content outreach, social media, press and news, strategic alliances, and inbound marketing
• Steering creation, launch and management of new ZYMR website
• Performing research and analysis on website performance in Statcounter, Lucky Orange and Google Analytics for traffic, bounce and exit rates, visit length, on-page navigation and user behavior to develop effective user, search engine and market synchronicity, and optimal website effectiveness
• Executing website change processes and Zendesk LiveChat implementation as Agile Projectsusing JIRA (agile project management software)
• Developing and maintaining Strategic Alliances with Channel Partners and ISVs
• Administering inbound and outbound marketing campaigns in HubSpot, Google AdWords, content marketing channels, buyer’s guides, and catalogs.
• Creating, curating and articulating content, whitepapers, brochu





Specialties: Internet Marketing, Integrated Marketing Communications, SEO, SEM, Digital and Content Marketing, Internet Strategies, Social Media Solutions

18 years of progressive experience in B2B marketing, digital and internet marketing, brand buildout, integrated communications and business development. Industries served include embedded and wireless technologies, software, and research. Hands-on experience with Internet Marketing and Marketing Communications, Digital Marketing, Content Marketing, SEO, Search Marketing, customer solutions development and consulting. Understanding of semiconductor technologies, wireless & embedded applications, enterprise software, and electronic board design. Post-graduate in Marketing from Sheridan College, Ontario, Canada.