Chief Marketing Officer - infoAnalytica, Inc.
Key Result Areas:
• Primary owner for all offline Marketing, Communications, Brand build, Digital Marketing and Social Media outreach
• Designed strategies for Marketing, Brand, PR and Communications, serving organizational objectives
• Repositioned brand through multi-channel messaging, to build value perception and revenue
• Authored and managed MarComms such as web content, brochures, social media, data-sheets, news, case studies, webinar scripts, whitepapers, applicable proposals and research reports
• Marketing Plan Development (quarterly and annual). Budget planning, consensus and reporting.
• Developed solutions for customers such as Yahoo, OpenQ, UCLA, Switchfly, Guardian Analytics, Amazon, eBay, PayPal, RoamRight, Intacct software, Tokyo Institute of Technology, among others
• Developed solutions to target Google and YouTube advertisers to shift them to Yahoo, a key account
• Created customer solutions for Internet Research, Social Media and Internet Advertising
Significant Accomplishments:
• Led web design, content, conversion optimization and website management. Reduced bounce rate by 60%
• Managed SEO and Internet Marketing for high traffic keywords through on-page and off-page optimization and advertising, for high SERPs, inquiries and customer wins. Consistently monitored web performance.
• Set up and managed SEM/PPC campaigns in LinkedIn, AdWords and Yahoo-Bing with a high CTR and low CPC for Search and Display Ads
• Generated 100+ sales ready inquiries annually for research and demand generation data projects
• Won deals for Technology Market Research and Competitive Intelligence/Analyses, Life Sciences Research, Social Media Monitoring/Listening, and Demand Generation
• Implemented direct marketing and LinkedIn outreach; managed lead generation and nurturing phases with appropriate content distribution, which led to 20+ customer wins from the US