Director, Internet Strategy and Social Media - Motif, Inc. (a fully owned subsidiary of Teletech, Inc.)

  • システム・ソフトウェア開発(業務支援)
  • マーケティング


Significant Accomplishments:
• Managed customer social media listening and research operations for clients like CareerBuilder and Phoenix Technologies as well as Motif’s marketing functions
• Led brand strategy and PR to reposition Motif in international markets via agencies and press wires
• Built a strong marketing and communications practice and calendar, to support annual revenue goals of USD 20 million
• Closed a Market Research Deal for a leading Online Travel Company, culminating in a 300 seat support program
• Steered multiple press wires for Motif's news distribution with a focus on the Americas, ensuring online reach in excess of 10,000 individual news sites
• Streamlined the Social Media Listening, Internet Marketing and Internet Research KPO Practice, with a team of 40





Specialties: Internet Marketing, Integrated Marketing Communications, SEO, SEM, Digital and Content Marketing, Internet Strategies, Social Media Solutions

18 years of progressive experience in B2B marketing, digital and internet marketing, brand buildout, integrated communications and business development. Industries served include embedded and wireless technologies, software, and research. Hands-on experience with Internet Marketing and Marketing Communications, Digital Marketing, Content Marketing, SEO, Search Marketing, customer solutions development and consulting. Understanding of semiconductor technologies, wireless & embedded applications, enterprise software, and electronic board design. Post-graduate in Marketing from Sheridan College, Ontario, Canada.