Director, Business Development - Motif, Inc. (a subsidiary of Teletech, Inc.)

  • システム・ソフトウェア開発(業務支援)
  • マーケティング


Significant Accomplishments:
• Established brand identity and led communications strategy, resulting in awards from GESIA, NeoIT and Dataquest
• Created MarComms and digital marketing strategy to support revenue goals across 4 business lines worth USD 20 million; managed all external communications, including RFP responses
• Developed RFPs and won an Internet Research and Data project ($ 7 million) for Key Opinion Leader profiling for the Life Sciences industry in the US
• Closed deal with MMR, a UK pharmaceuticals service provider for KOL profiling
• Introduced Search Engine Optimization to ensure Motif was ranked #1 for 'Mortgage Services Outsourcing', #1 for 'Reconciliations Outsourcing', #1 for 'Retirement Services Outsourcing', #6 for 'Benefits Administration Outsourcing' on Google (these are not current rankings since Motif has a new website)





Specialties: Internet Marketing, Integrated Marketing Communications, SEO, SEM, Digital and Content Marketing, Internet Strategies, Social Media Solutions

18 years of progressive experience in B2B marketing, digital and internet marketing, brand buildout, integrated communications and business development. Industries served include embedded and wireless technologies, software, and research. Hands-on experience with Internet Marketing and Marketing Communications, Digital Marketing, Content Marketing, SEO, Search Marketing, customer solutions development and consulting. Understanding of semiconductor technologies, wireless & embedded applications, enterprise software, and electronic board design. Post-graduate in Marketing from Sheridan College, Ontario, Canada.