VP Group Marketing

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Breadth and depth experience of the IT market and technology financing, most recently 3 years working with 3 Step IT, an international technology financing company.
I've been responsible for establishing a modern marketing function, and developing company strategy.
For example: established a CRM discipline, started use of marketing automation, built a new web site, developed 3 Step IT's brand, integrated country & group marketing to build a unified team.

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I’m a marketing leader with broad experience: I’ve been a brand manager; I’ve worked in direct and channel marketing; and I’ve carried out these roles with local, country and European responsibilities. My early sales career has helped me develop a customer focus that characterizes my approach. My work has often lead to new approaches in the business areas for which I am responsible, with demonstrable results. My experience covers both ends of the captive finance spectrum: I worked to launch and establish a brand new captive at Dell; while at IBM I helped one of the more mature captive financiers to improve its business, especially its approach to financing services and selling finance through third parties. I’m a Fellow of the Leasing Foundation and a member of its Catalysts group, which provides thought leadership to the industry. I am a mentor in the Henley Business School Alumni Mentoring Programme. Specialties: Financing, Product marketing; Sales enablement; channel marketing; international marketing.

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