Marketing Director

  • リース(総合)
  • マーケティング

経験内容

12 months as a consultant, then 18 months as Marketing Director, to launch and establish Dell Financial Services.
Established sales enablement activities included sales collateral, sales plays, and a presence on dell.com
Developed and launched a channel financing offer for Dell’s channel partners and integrated financing into Dell’s channel program.
Used analytics to target direct sales efforts and to prioritise channel partner recruitment, and then helped to get them signed up as financing partners.

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自己紹介

I’m a marketing leader with broad experience: I’ve been a brand manager; I’ve worked in direct and channel marketing; and I’ve carried out these roles with local, country and European responsibilities.

My early sales career has helped me develop a customer focus that characterizes my approach. My work has often lead to new approaches in the business areas for which I am responsible, with demonstrable results.

My experience covers both ends of the captive finance spectrum: I worked to launch and establish a brand new captive at Dell; while at IBM I helped one of the more mature captive financiers to improve its business, especially its approach to financing services and selling finance through third parties.

I’m a Fellow of the Leasing Foundation and a member of its Catalysts group, which provides thought leadership to the industry. I am a mentor in the Henley Business School Alumni Mentoring Programme.

Specialties: Financing, Product marketing; Sales enablement; channel marketing; international marketing.

職歴

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