Experienced marketing/business Professional with proven record across FMCGs


Professionally, my hunger for success, my passion for what I do, my ability to adapt and my stubbornness to not accept failure are what define me. Personally, I am an optimist and a dreamer.
I am an experienced marketing professional with over 13 years of rich marketing and business management experience. My expertise include Brand planning &strategy, digital marketing, Innovation and Renovation, Lean value stream, Managing P&L, Cross functional engagement, leading people, and Consumer communication.
Two of my biggest achievements to date:
Turned around Nestle Everyday business from stagnancy to high double digit growth resulting in national market leadership.

Highly successful launch of Zong, China Mobile’s first international brand in Pakistan under the most challenging of circumstances. Zong managed to achieve a landmark figure of 1 million connections within 20 days and 5million connections within first 3months of launch which is still an industry record.