Media and entertaiment


Developing a new brand and a new business model in the Indian M&E industry.
Develop business cases across portfolios with cost details marketing spends and revenue assumptions.





A FMCG and E-Commerce, Consumer Business & Marketing Professional well versed in Traditional Brand Marketing and Programmatic Online performance Marketing, currently in a Sr Management position in a leading Internet E-Commerce firm driving Revenue & Business P&L.

Handled Business/ Category P&Ls across FMCG and E-Commerce portfolios
Global/National Marketing campaigns: Advertising Media Planning & Programmatic Online marketing.
Revenue Management and product development across Web Mobile and Apps.
Handled Multi brand/product portfolios & NPD New Product development.
Led Research and Insights on consumer behavior across FMCG and Consumer Internet.
Handled B2B marketing campaigns, lead generation,merchant acquisition plans.

*Multiple award winner in Advertising, Brand Integrations, On-ground Activation, Digital Activation. *Worked with leading media agencies, creative agencies.

Specialties: Business P&L handling, Revenue Management,Brand Marketing, Programmatic Performance Marketing/Online Marketing,Advertising & New Business Development.