General Manager - Unilever Enterprise Vietnam

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16 years of experience in the FMCG and Home Appliance industries, currently holding the position of General Manager of Unilever Enterprise Vietnam (UEV).
*Market Development Expert with proven track records in handling sizeable businesses of Home Care (Fabric Cleaning, Fabric Care, Household Care), Home Appliances and Nutrition categories.
*Experienced in establishing new category entries, building new business models, new routes to market and distribution systems and new organization.
*Recognition of the quality of my work have been varied, from external party of the prestigious Asian Marketing Excellence Awards to Global Unilever Excellence Awards to numerous Unilever Vietnam business achievement recognition covering both aspects of Winning the competition and Market Development across portfolios and brands I was in charge.
*Key capabilities: General Business Management, P&L responsibility, Business Strategy, Portfolio and Brand Management, Customer Development, Organization Development, Marketing.

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I have 16 years of experience in the FMCG industry, assuming important marketing and business leader and general manager positions, a good track record and an advancing career development. After a short start at Panasonic and Fraser and Neave, I joined Unilever Vietnam, one of the most successful FMCG international company in Vietnam. I have been fortunate to develop myself through a diverse set of roles: I have worked in Marketing, extended my influence into Trade Marketing, Sales, Finance and Supply Chain, then led entire sizeable business units. I have been familiarized myself across different categories from Home Care to Home Appliances to Nutrition. From Jan 2017, I was promoted General Manager of Unilever Enterprise Vietnam (UEV) to set up a whole new organization under Unilever Vietnam entity focusing on establishing new category entries, building new business models, new routes to market and distribution systems. Key capabilities: General Business Management, P&L responsibility, Business Strategy, Portfolio and Brand Management, Customer Development, Organization Development.

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