Head - Marketing & Promotions

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Having gained rich sales & marketing exposure at regional level, I joined ADANI RETAIL, a Group Company of Adani Enterprise, to spearhead marketing & promotions and manage Brand’s 8 hyper, 42 super & neighborhood stores with total >5.7 lac sqft retail space.
Here I managed annual budgeting, marketing initiatives, new roll-outs, strategic campaigns, advertising & events, brand's media buying & planning, relationship building across regional markets with advertising & media agency, along with category businesses.

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► PROFILE SYNOPSIS ✔ Accomplished Marketing track record in transforming Big Ticket Retail & Hospitality Brands, having insights of Retail principles & processes, Formats, Customer pulse, Service marketing, Market intelligence and Strong network. ✔ 17 years’ Leadership in launching & establishing brands, rolling-out new expansions; launched 60+ new stores / venues and executed 19+ pvt brand launch (FMCG / FMCD), 04 apparel brand, 04 Hotels, 05 Fine Dine, 02 cafes & a Discotheque. ✔ 13+ years in driving P&L, and scaling-up companies top & bottom line by steering sales & reducing operating costs ✔ PGPEX from IIM Calcutta in Advance Marketing - Batch APMP05 | Certified Master Course in Digital Marketing |MBA - Advertising and Mass Communication. ► WHAT DRIVES ME – • Designing, Directing operations & marketing activation through ATL / BTL promotions & Offline | Online Consumer Engagement and Agency Coordination. • Identifying profitable opportunities, analyzing competitive schedules/ market potential and planning/ executing strategies for new market segment/ channels/ verticals/ territories • Driving marketing plans/programs and region & zone based customer-connect campaigns to enhance brand equity • Managing, acquiring & establishing brand leadership for strategically differentiated brand in given market ► KEY FORTE as Marketer & Brand Strategist (Top line driven) Offline and Online Marketing Strategies Brand management ATL / BTL Activation, Advertising, PR Media Planning, Campaigns & Promotions New Product launch Pvt Labels (FMCG & Apparels ) New expansions - Store & Services Launches CRM, Loyalty Programs, Customer Engagement & Retention Digital Marketing, Social Media Marketing, Email Marketing Vendor Development and Management ► KEY FORTE as Business Operations Expert (Bottom line driven) Start-up/ Set-up & Continuity Planning Modern Trade/ Retail Operations Department / People Management Annual Budgeting, Costing & ROI Strategic Alliances & Negotiation

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