General Manager & SBU Head


Jumbo Electronics Co. Ltd. LLC, UAE
Profit Center Head for IT Distribution Business
Business footprint over entire GCC:
UAE, Kuwait, Qatar, Bahrain, Oman.





I am an Electrical Engineer, from IIT Kanpur, with 28+ years of work experience, in P&L Management, Business Development, Consumer products Distribution, Channel and Key Accounts Management, and E-Business operations.

I have handled senior management positions including Profit Center Head, National Business Development, National and Regional Sales Management for large multinational vendors like Acer and Samsung, IT/CE distributors like Jumbo Electronics and diversified business companies like Larsen & Toubro Ltd.

My personal traits include good communication skills, good negotiation skills and commercial sense. Having worked in various parts of India & UAE/ GCC, I have an understanding of multi-cultural dynamics.

My skill-set based on my work experience are :-

• Profit Center Management
• Distribution Management
• Relationship Management with Suppliers & Key Customers
• Business Strategy & Planning
• E-Business Management & Digital Marketing
• Operations Management

My responsibilities for the last assignment with Acer included :-

- Develop and implement the strategy for Acer's online business in India.
- Top level Relationship Management with major E-Retail operators in India, like Amazon, Flipkart, EBay, Snapdeal, etc.
- Drive the daily sales of Acer’s products on the partner’s online platforms.
- Manage the daily promotion, presentation and pricing for Acer’s products on the online channel.
- Long term growth and profitability from the E-retail business.
- Digital Marketing -Online and Social Media marketing & advertising.
- Channel Loyalty Programs -Build and run channel loyalty programs targeted at building breadth in the traditional brick & mortar channel.
- Team Management -Motivate and drive team of Sales Managers, Field Sales Executives & Field Channel Associates.
- Provide regular updates and reports to the CEO/ MD.