Deputy General Manager Marketing

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Profile Summary
 I am a seasoned consumer marketing and digital marketing professional with over 16+ years of
functional leadership experience in managing revenues, brands and teams for leading telecom
and Internet companies in India. I have been fortunate to get a mix of roles at National, Regional and
Local level to develop the diverse skills for becoming a versatile marketing specialist.
 Strong track record of delivering top line targets, share & equity goals via consumer-focused
marketing interventions. Expertise in developing and delivering performance driven creative
experiences that define how technology, brands and the consumer engage each other.
 Strength in Revenue Generation, Brand building, New Product Development and Consumer
insight mining.
 Understanding of various consumer segments and their ‘needs’ & ‘behavior’. Strong ‘Portfolio Play’
knowledge – Product, Price, Customer Lifecycle and Distribution.
 Innovation-focused, change agent with success in transforming business by executing new ideas and
involving large teams.
 Resourceful in designing and implementing technology solutions in the service of marketing
having a sound understanding of Digital & Mobile ecosystems.
 An ardent believer in the digital medium and its potential to transform our lives. A Certified
Digital marketer with exposure in planning & executing digital strategy across various touch points.
 Experience at recruiting, training and guiding talent, in setting up marketing teams from inception
and converting them into high revenue generating function

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An IIM Calcutta alumnus and a result oriented, seasoned consumer marketing and digital professional with functional leadership experience in handling diverse portfolios in Marketing. Conceiving, developing and executing strategies that drive revenues, growth, competitive market positioning, profits and shareholder value is what I do best. Strong track record of delivering top line targets, share & equity goals via consumer-focused marketing interventions, Strength in Brand building, Product & Customer life cycle management and Consumer insight mining. Conceptualized Products and Services along with Go-to-market strategies in highly competitive markets Understanding of various consumer segments and their ‘needs’ & ‘behavior’. Strong ‘Portfolio Play’ knowledge – Product, Price, Customer Lifecycle and Distribution Strategist and Inspiring leader with quick decisions making abilities, having high action orientation who strongly believes that any idea is meaningful only when executed An ardent believer in the digital medium and its potential to transform our lives. A Certified Digital marketer with exposure in planning & executing digital strategy across various digital touch points Experience at recruiting, training and guiding talent, in setting up marketing teams from inception and converting them into high revenue generating function Annual Business Planning, Revenue Management, Product and Customer Life Cycle Management, Market Communication & Brand Management, ATL, BTL, Digital Marketing & Analytics, Social Media, Display, Search, PPC, SEM, Media Planning & Buying, PR, Integrated Marketing Communication, Go To Market, Market Research, Event Management, Alliances, Vendor Management, Internal Communication and MIS & Budgeting

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