Marketing Services in India, Middle East & USA


Experience with 4 startups (1 MNC and 3 of my own) ranging from Custom Market Research & Business Consulting, to Direct Marketing & BTL Advertising, to Loyalty Management. Built and trained cross-cultural teams both internal and for clients.
Strong proponent of IT as an enabler for business.





Key player in 3 start-ups
-WorldMark Inc., Dallas TX – a market research & consulting firm;
- Result:McCann, New Delhi – the DM & Events/Promotions subsidiary of advertising giant McCann-Erickson;
- - a ‘dot-bust’ survivor, now a premier relationship management solution provider.

Undergrad from IIT Roorkee & MBA from SUNY at Buffalo. Worked with enviable brands in the US & India across multiple sectors that include Technology, Retail, HealthCare, FMCG, Automotive, Airlines, & Media.

Currently, leading a team at OiMedia in delivering pioneering work in the area of SaaS solutions for the Out-of-Home Media Industry.

Specialties: OOH Media, Experiential/Ambient/Captive Media, Transit Media, CRM, Loyalty Programs, Customer/Channel/Sales Partner/Employee Relationship Programs, Venture Start-up, Team Building, Leadership, Coalition Loyalty, Frequency Marketing