Director - Flamingo


Account lead for clients in Tech, Alcohol, consumer electronic and FMCG. Strategic partner for insight and brand strategy for key clients
Working on both regional and global business
Extensive experience working with clients across Asia, the Middle East and Africa as an ongoing strategic partner - innovation work, comms development and brand positioning





I have always been a strategist first and foremost, whether I am providing insight to multinationals, developing creative ideas with brands or leading launch strategies for new companies; I hope those I work with think of me as an adaptable and genuinely multidisciplinary thinker. Drawing on experience from a career that began in start-ups, spans both large and small integrated comms agencies, and is currently in cultural and consumer insight, my strength lies in the breadth of my experience as well as depth and continuity of expertise.

I am agnostic thinker; happy working brand-out, through cultural insight and trends, or via qual and/or quant. In the end, the methodology is just that; a path to getting to the best, most powerful creative business solutions, and every problem is different.