Global Brand Development Manager - Unilever

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経験内容

Working on one of the largest Skin care Unilever Brand with a Turnover of €700 Million. Innovation planning for top countries to expand the footprint of the brand across South East Asia. Leading projects across Anti-Aging, Fairness and Hydration platforms. Mix development using country specific consumer information. Adapt mixes for local appeal eg. Halal Ingredients for markets like Indonesia, bold communication tone for Thailand, etc.

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自己紹介

Marketing Professional with 16+ years of FMCG experience.
Marketing Mix Development, Deployment and Consumer Insights.

Key Skills
Delivering Business targets (Growth, Share & Profitability) by developing winning Marketing Mixes (Product, Pricing & Communication) and activating them with impact across Channels (Media & Trade) .

Key Competencies
Category Management | Brand Management | Advertising Development | Consumer, Market & Shopper Insights | Media Planning | Customer Management I Strategy | P&L Management | Stakeholder Management I Cross-functional Alignment | Team Management | Capability Development | Training

職歴

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