Director Marketing – BIC India

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経験内容

Part of India Leadership Team reporting to CEO. Category and Country P&L responsibility. Marketing mix (Proposition, Product, Packaging and Pricing) and Trade strategy (Promotion & Place) development and deployment. Lead Consumer Campaigns development & deployment, Media and Consumer Insights. Develop and implement business strategies (Champion Brands, New Product Development Consumer and Customer Engagement) for growth in India – Stationery, Shavers and lighters.

氏名・職歴の開示について

氏名:(開示前)

職歴:(開示前)


自己紹介

Marketing Professional with 16+ years of FMCG experience.
Marketing Mix Development, Deployment and Consumer Insights.

Key Skills
Delivering Business targets (Growth, Share & Profitability) by developing winning Marketing Mixes (Product, Pricing & Communication) and activating them with impact across Channels (Media & Trade) .

Key Competencies
Category Management | Brand Management | Advertising Development | Consumer, Market & Shopper Insights | Media Planning | Customer Management I Strategy | P&L Management | Stakeholder Management I Cross-functional Alignment | Team Management | Capability Development | Training

職歴

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