EXPERIENCES with Updating: 03/ 1993 – 10/2017– Continued with Multinational and Global Company on Home appliance, Consumer Electric, Air condition, wasting Machine products with mainly customers GT, M

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経験内容

  • 家電(テレビ)
  • 経営者

Main Function
ROMI Sales Budget.
Distribution set up.
Export Development.
System Air condition development.
B2B recruiting new Project and Loyalty Customer. Manage After Sales Service.
Monitoring Show room.
Maintain and gain domestic market share. ROPA Control.
GM% Analyses.
Pricing structure.
P&L
Sub Function:
Products in charge LG TV, Washing Machine, Air condition and regenerator
Set up distribution system (GT, MT included key account, B2B channel) IN South. Develop Export to South CE market such as GT, MT channel.
Executing B2B and System Air condition sales team.
Direct business dealing with Distributors in Domestic sales HCM, Provinces and Whole MT Buyer such as Metro, BigC, Lotte, Aeon mall, Sai Gon Coop, Nguyen Kim Cao Phong Cho Lon and Mobi World Electric, B2B loyalty Customers like Unilever.
Main focusing on Modern Trade, GT Wholesalers, B2B in main City as Ha Noi, Ho Chi Minh, Da Nang and Mekong Delta, Launching events program most of Modern Trade Channel and GT.
Manage 30 Brand Shop and 120 direct sales point.
Follow up sales and stock balance in MT and GT Channel.
Solving problem and support for Modern Trade sales team.
Recruiting, training and firing sales team include Regional Sales Manager, MT manager, and Key Account Executive, Merchandiser, and Product Advisor team.
Estimating and developing sales force size so that it is suitable with the turnover and meets the Company’s objective and budget.
Set up data base to control sales figures and distribution
Doing market survey and comparing in between the primary and secondary data then consulting to finance and management to do product pricing and marketing strategy.
Manage debt collection.
Making plan to launch the new products.
Finding and selecting the key customers such as Industries, office who will cooperate with Company.
Researching and designing the trade promotion program to attract the GT Trade, Modern Trade, Key account, industries and office.
Control and approved marketing Plan to build the

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