Category & Shopper Insight Senior Director


An experienced business professional for over 25 years in the area of retailer sales/management, field/HQ Category Management & Shopper insights and analytics. My experiences has included the following:
*Drove sales and insights at 4 Global 500 companies
*Acquired Category knowledge across multiple COG, Pharma, and consumer electronics categories.
*Interacted across many retail accounts in Grocery, Mass, Drug, Electronics and Online.
*Developed skills in Account Sales, Category Management, and People/Team Development.





I am an accomplished Sales, Category Management, and Shopper Insight Leader since 1991 for four Fortune 500 organizations. I have experience in a variety of categories and retail departments to include: Food/Beverage, Baby, Household, OTC and Consumer Electronics. My career started as a business analyst and continued with progressively more responsiblities in direct sales, account management, category management and shopper insights/shopper marketing. From 1999 to 2014 my positions have mainly been Category Management/Shopper Insights Leader Team Leader on the Target and Club Channels. Then in 2014 I took a new position for Samsung Electronics as the Director of Category management for the Best Buy, Target and Sears accounts. In late 2016 I was promoted to Senior Director, Category Management & Shopper insights for the Total US Market.

Specialties Include:
• Category Captainship at Target
• Proficient in POS Tools such as IRI Xcelerate, Nielsen Nitro, and Target’s IR tool.
• Experience in using Space Management Tools: Apollo, Intactix, and Pro-Space
• Adept in developing presentations utilizing HouseHold Panel, Spectra, ECRM, and shopper research insights