Fresh Food Trading Director

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Delivered budgeted sales and margin targets with best fresh food LfL sales growth figures of last 10 years in Tesco Kipa.
Leading, engaging and inspiring a category management team of 15 people to execute the strategy and achieve P&L deliverables; reporting to Commercial Director.
Developing and implementing Bakery, Produce, Meat & Fish, Frozen, Dairy & Deli strategic vision and goals, category and trading plans.
Developing and overseeing product ranges, price & promotion policies, supplier negotiations and in store merchandising.
Delivered company strategic business plans on fresh concession for 2015/16 financial year. Launched first Cafe and whole Produce concessions in Kipa business.
Contributed to company profitability through strategic decisions on supplier infrastructure and distribution model optimizations such as introducing second supplier for Kipa red meat business model, re-defining produce supply models for each region by product group and enhancing poultry direct to store delivery model.




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14 years of experience in the retail sector, with focus on hyper and convenient format stores management and operations development, retail finance, commercial and marketing processes. Dynamic, result-driven leader with a strong track record of leading high performing field and store management teams as well as leading change management programmes. Capable of growing up talents at all levels and motivating teams to peak performance. Use cross-functional leadership skills in resolving multiple and complex issues at operations and commercial development and have skills as project leader, generalist and leading structure changes. In-depth background in evaluating operational costs to ensure financial performance and productivity. Inspired improvement and innovation at customer plan projects and trade planning. Career goal is to get a sales / operations / commercial executive management position. Core Strengths: Cross-Functional Leadership Change Management Multi Format Operations Management Stock Management Trade Planning Retail Financial Control Commercial Income Project Management Team Building & Performance Management Communication & Influencing Planning & Organization - Starting something from scratch/setting up new processes etc.