Marketing Leader, eBusiness and IT

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GE Capital corporate eMarketing Subject Matter Expert. Program manager for digitization strategy.



Key Accomplishments
• Organized and launched intranet eMarketing community to drive sales & internet marketing strategies across GE Capital’s 28 businesses. Developed eMarketing Toolkit used throughout GE Capital.



Data feed manager for Risk Exposure Monitoring (REM) and Commercial Data Warehouse (CDW).



Key Accomplishments
• CDW project – front-end project manager to unify customer data among the 28 GE Capital businesses to increase marketing & sales productivity. Team’s projection is $1b in additional volume via CDW.

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MIT and West Point graduate with proven ability to think strategically and adapt to new situations in a fluid environment. Highly skilled in analytics, growing sales, cost savings, and leading teams in support of business strategy. Able to operate in a non-linear manner to implement changes, manage people & enterprise wide programs. Well rounded with cross-functional expertise & experience and leading multi-cultural / functional groups. Successful in corporate to entrepreneurial setting and from niche to high volume environment. Second language - Korean. US Military Veteran Business Transformation PMO - Program Management Office Business Turnarounds Sales & Marketing Effectiveness Process Reengineering Lean Six Sigma Master Black Belt Continuous Improvement Business / Process Excellence Operations Data Analytics Prediction / Sales Modeling Digital / eBusiness Risk Management Customer Loyalty NPS Net Promotor Score Financial Services Global

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