VP - Marketing - Idea Cellular Ltd, India – Digital Marketing, Roaming, Channel Management, Modern Trade, Tele-Marketing and PCO with P&L responsibility -India Sub continent


• International Business -introduced innovative segmented Roaming packs with Go to market strategies
• Implemented unique CSS - Sales automation system improved distribution/channel engagement
• Established over 1.5 million channels across India with enhanced reach & productivity
• Highest number of global Roaming partners – over 500 MNOs virtually covering whole world
• CLM -Tele-marketing Revenue enhancement initiatives through dedicated out bound call centre
• ZERO attrition with enhanced employee engagement scores





Global Business Leader, with sharp Business acumen setting strategic direction and Business Growth in fast paced multi-cultural, multi-country environments with P& L responsibility. Over 26 years’ experience, holding various leadership roles for last 12 years, managing all aspects of Marketing – Conventional & Digital, Advertising, Branding Communication, Revenue, Sales & Distribution management in highly competent diverse markets in Asia-Pacific region.
Have been working with large multinational Groups with wide scale of operations. As Head / Executive Director of Qorus Alliance, instrumental in setting up one of the leading Mobile consortium's in the Region covering – Malaysia, Singapore, Sri Lanka, Maldives, India, Bangladesh, Nepal, Cambodia, Vietnam, Hong Kong, Macau, Indonesia & Philippines. Instrumental in creating one of the most profitable Telecom circles in India sub-continent for Idea Cellular. Handled Pan India Marketing operations with P&L responsibility. Since 2008, very active in the region as a Steer-co member with Asia Mobility Initiative and later Qorus Alliance. Started career as an Advertising Professional, gained significant skills on Branding Communications.
A regular speaker at various Global Industry forums of GSMA, CMO & Digital Leadership Forums in Asia Pacific. Developed an extensive Professional Business network with Working Relations across Asia Pacific and the Middle East Region.
Expert in Leadership transformation, Brand transition managed Global Sports & Musical Events of large format engagements. Extremely passionate on CSR activities with an urge to give back to the society.