General Director

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Startup of a Spanish company in Brazil, having participated from the physical implementation of the company to the initial operating period, involving leadership of multidisciplinary teams such as Sales, Engineering, Services, Logistics and Importation and Customer Service.
Responsibility for the affiliate in Brazil, having implemented the startup and managed the start of operation, involving management, administration and results (financial, commercial and operating results).
User of several ERP software platforms, having defined and participated in ERP implementation at the startup of a company for integrated management, assuring compliance with the Brazilian tax law and transparency of management reports to support decision making.
Implementing the policy and contract for the sales representative network.
Active participation in company publicity (Power) and search of new commercial partnerships, having represented the company at CIESP (Centro das Indústrias do Estado de São Paulo) ABINEE (Solar Energy Group) and specialized media in 2010 and 2011

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- Experience in the Commercial and Business / Products Development area in the B2B market, operating in sales and application engineering in multinational companies, with expertise in several segments and sales channels, such as OEMs, distributors and customers of the industrial sector in general. - Vast knowledge of the industrial automation market with history of results in prospecting new customers, negotiating and structuring contracts, with expertise to build scenarios and prepare strategic planning, as well as to define sales targets involving marketing assessment, SWOT analysis, competition study and critical success factors. - Expertise in implementing business strategies, defining policies for sales channels, action plans and results management. - Field and internal team management using several CRM tools to monitor, define and measure actions development. - Start-up of a Spanish company in Brazil, having participated from the physical implementation of the company to the initial operating period, involving leadership of multidisciplinary teams such as Sales, Engineering, Services, Logistics and Importation and Customer Service. - User of several ERP software platforms, having defined and participated in ERP implementation at the startup of a company for integrated management, assuring compliance with the Brazilian tax law and transparency of management reports to support decision making. - Active participation in local and global discussions and strategic projects, involving international exposure in countries such as the USA, Mexico, Argentina, Spain, Switzerland and Chile. - Advanced English and conversation in Spanish

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