Global Product Marketing Leader at GE Oil & Gas


Charged with optimizing the product portfolio by developing business growth strategies and providing key insights and intelligence used during crucial stages of the product life cycle development
• Strategic Marketing – Lead the GE Growth Play Book process – a four-year strategic marketing outlook for the business. Suggested regionalizing to capture un-served global markets leading to a 5% annual growth rate for GE
• Localization – Developed a supply chain strategy to penetrate in emerging markets – Nigeria & Angola. Worked with global supply chain and services on establishing in-country manufacturing and service base, helped secure $20M orders annually for the business
• Supply Chain Strategy – Identified and reversed inefficiencies within the supply chain, instituted new vendors from best cost countries resulting in a 35% cost improvement and over a $1.0M in incremental contribution margin to the business
• New Product Introduction – Championed the New Product Introduction process for GE Oil & Gas. Develop business cases, formulate market capitalization strategies and implement tactical plans to support the launch of new products marketed in the United States and emerging economies
• Corporate Business Development – Assisted GE Corporate Business Development Team with market penetration strategies, competitive landscaping and potential M&A targets for surface – unconventional products for fracturing
• GE Six Sigma Green Belt & Lean Certified





GE Green Belt Lean Six Sigma Certified. NACE Level 1 Certified. Seasoned Strategic Marketing and Product Management Executive with over 13 years experience building relationships with major international partners, spearheading and implementing market penetration strategies in developed and emerging economies and boosting revenues

Areas of Expertise:
Global Strategic Marketing
New Product Launch Plans/Roadmap
Market Segmentation
Product Management
Regionalization Strategy
Corporate Development