Global Strategic Marketing Leader at Ashland Inc.

経験内容

• Develop and present 3-year global strategy for the US$500M oil & gas business to C-Level executives. Drive and ensure the implementation of the key growth initiatives for the business • Lead, develop and implement Ashland’s INNOVA process – new product development stage-gate process, build business cases
• Identify new market penetration strategies into petrochemicals with unique hybrid chemistries to increase stability and predictability for the overall business • Create global product launches; establish pricing and positioning of products worldwide
• Successfully secured commitment from Regional Commercial, Marketing & Technical Directors on regional business strategies, innovation projects and implementation of proposed action plans
• Spearheaded Global Energy Segment Team with key stakeholders from regional sales, marketing, R&D and technical service identifying new markets, build new product portfolios, and grow the business

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自己紹介

GE Green Belt Lean Six Sigma Certified. NACE Level 1 Certified. Seasoned Strategic Marketing and Product Management Executive with over 13 years experience building relationships with major international partners, spearheading and implementing market penetration strategies in developed and emerging economies and boosting revenues

Areas of Expertise:
Global Strategic Marketing
New Product Launch Plans/Roadmap
Market Segmentation
Product Management
Regionalization Strategy
Corporate Development

職歴

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