National Business-Sales Manager

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CAREER SUMMARY
Thought-leadership with execution focus have been hallmark of my professional stints.
o Led 2700 Cr Institutional (Retail) Business of HUL, responsible for Sales, Shopper Marketing & P&L.
o Base of Eng. & Management, expertise built in Business Leadership, Sales & Marketing in 16+ year career.
o Led teams in key Route to Market (RTM) channels- GT, MT & E-Comm in FMCG & Durable Appliances.
o Led cross-functional teams to deliver metrics in
∗ Finance,
∗ Demand Planning & Supply Chain,
∗ Organisation Structure Design (improved effectiveness),
∗ Capability Building (in large extended teams).
o Organisations worked in
∗ Hindustan Unilever (Lever) Limited • 2003 to 2017
∗ Asian PAINTS INDIA LIMTED • 2001 to 2003
∗ STEEL AUTHORITY OF INDIA LIMITED (BOKARO STEEL PLANT) • 1997 to 1999

SKILLS
o o Business Analysis- Highly versed with numbers & then creating hypothesis through
∗ Distilling the story behind numbers through (field) observations.
∗ Rapidly piloting the opportunity/issue ideas & take call on scale-ups
o Sales Leadership- RTMs of General Trade, Modern Trade & E-Comm, D.T.H and Institutional Large Retail
o Strategic Planning- annual and 3 year plans
o Route to Market (RTM) design & deployment
o Category & Category-Channel Management
o Functional BTL Marketing Management
o Contract & Trade Terms Negotiations
o Delivery of Customer Service Metrics
o Financial Analysis
o Forecasting/Demand Planning
o New Business Development
o (Re) Designing an Organisation structure for the present & future context
o Leading large (extended) cross functional teams
o Building team(s) & people capability in large (extended) team set-up

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15+ years experience in leadership position in Business Head, Customer & Key Account Development. Experience in leading, (re)designing and implementing national RTM strategies. Key functional areas 1. Business & Organisation Transformation 2. New Business Development 3. Channel Startegy, Category Strategy 4. Shaping Consumer Acquisition Models 5. Leading Customer Development (Sales) & cross functional teams 6. Brand Building and Activation platforms 7. CRM 8. Managing e-Commerce Business