Corporate Communications and Branding Professional for Southeast Asia Region

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More than 13 years experience in planning and executing national and regional communications and branding strategy to achieve the targeted result. Experienced in planning and executing online marketing campaign and social media networks for national and regional strategy to achieve the targeted result. Arranging and executing Yearly Strategic Budget of Marketing Communications (Expenses, Target, etc), based on company’s long-term objectives.

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1. Planning: Overall company strategy, Strategic Plan, Operational Plan 2. Organization: Organization chart; Job descriptions, Authority levels 3. Management recruitment and development: Succession planning, in-house training, outside training, promotion from within, human capital plan in relation to the development of corporate culture, new positions, active recruiting 4. Policy: Corporate policies, new policies, management input, review 5. Standards of performance and performance reviews among the Executive Committee Level: Human Capital Director, Finance Director, Property and Legal Management Director by defining the standards of performance, performance reviews, performance improvement plans (Key Performance Indicator achievements) 6. Controlling Duty and Authority: Monthly reports, quarterly reviews, supplemental action programs 7. Management morale: Involvement in planning, salary discussions, access to CEO, management turnover 8. Product development: Overall strategy, quarterly priority meetings, status reports, new products, development expense 9. Community relations: public relations, community participation 10. Profitability and growth: Profit objectives, results compared to industry, sales objectives, dependency on single product/customer, market share, profitability by product line 11. Relationship with board of directors: Communications, Reports by executive managers, Board complaints. 12. Can do attitude and possess strong leadership skills. Specialties: • Experience in planning and executing national and regional Marketing strategy to achieve the targeted result. • Experience in planning and executing online marketing campaign and social media networks for national and regional strategy to achieve the targeted result. • Arranging and executing Yearly Strategic Budget of Marketing Communications (Expenses, Target, etc), based on company’s requirements.