1. Restructuring of SA team. 2. Business Model of UAE. 3. Remittances from Nigeria

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Led the development and implementation of annual marketing plans that resulted in consistent sales increases of 18% in 2016 in the assigned Emerging Markets
Drove the development and implementation of patient focus strategies that resulted in improved efficiency and accelerated sales growth and profitability. One such strategy drove incremental sales growth of 24% for Gastro Therapy in EM
Directed development of business-to-pharmacies, business-to-Hospitals local marketing programs that drove incremental annual sales of $ 2 million in assigned markets in 2016
Developed and implemented consumer research designed to improve results of our sales promotions
Implemented company’s most successful Gastro CME programs resulting in record increase of 22% sales increases of a strategic brand and profit increases of nearly 8%
Developed a New brand awareness program for Middle East markets with no brand awareness, for Revital brand of Gensing & Vitamins as a supplement resulting in record sales and a sustained quarterly sales increase of more than 8% per quarter in FY 16-17.
Reduced obsolete inventory levels by 10% and delivered 12% improvement in margins by continuous monitoring of rolling forecast and reducing drug samples units for sales promotion.
Designed and led multiple cross-functional workshops translating brand strategies, consumer insights, trends and competitive landscape into product ideas
Currently working on revamp of the biggest OTC brand Gestid (Brand of Antacid) for Africa Markets
Analyzed Products & Markets in Bell Curve & BCG Matrix on periodic basis to evaluate & forecast business
Foresee business challenges across markets & their impact on business (Top line as well as bottom line) further provide the necessary action plan and strategy.

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An established track record of accomplishments while working for Multinational & Transnational Companies in Sales & Marketing. In the 13+ years of work experience I have worked in positions throughout the business continuum – “From carrying the bag” to upstream “P&L based Business Management” as well as Strategic Marketing & Brand Management. Equally experienced in Therapies like Pain Management, GI, Nutrition & Supplement, AI. Well experienced in conceptual as well as competitive product lines. Vision driven pivoted in ethics based business. Expert in creating sustainable and profitable business. ‘Hands-on’ in managing for result conscious in ‘getting desired results’ as well as ‘processes’. Focus on strategies for future as well as firm on execution. Proven record in developing and managing various stages of market / product. Respected as a ‘coach’ by team members. Never say die attitude with ability to handle multi-tasking, change management. Self-set high standards of integrity and value. Creative to work out Win-Win Solutions & Agreements. Currently in the capacity of Sr. Marketing Manager, driving Strategic growth for Sun Pharma in International Markets - South Africa , Nigeria & Middle East also independently responsible for Gastro / Ortho / Opth. Therapy across Emerging Markets. Specialties: • Launch New products (Rx + OTC portfolio) • Building High performance team. • Driving Strategic Planning Initiatives as well as Turnaround of Businesses and managed various business models in this region. • Managing, leading and training sales team, great team building skills • Well-built interaction with the top KOLs which finally results in increasing business.

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